Tabasco “Flavor Your World”— To promote Tabasco’s three simple ingredients, we created a campaign around the idea of threes. The short spots pair three-word ‘scripts’ with visuals of Tabasco-friendly foods. We created custom type for the title cards and kept to Tabasco’s three brand colors: white, green, and red. Made at HunterGatherer.
Role: Concept development, writing, art direction, design
Peppers / Salt / Vinegar
Breakfast / Lunch / Dinner
Blood / Sweat / Tears
Uno / Dos / Tres
Rock / Paper / Scissors
Good / Bad / Ugly
Going / Going / Gone